In the ever-evolving landscape of the music industry, career musician Ian Prowse has navigated the shifting tides with resilience and a deep commitment to the art of songwriting. Best known for his roles in the bands Pele and Amsterdam, Prowse has not only witnessed but actively participated in the changes that have transformed the music scene over the years. In our interview, he shared insights into his career, the impact of songwriting, and his perspective on the evolving music industry.
The Changing Face of the Music Industry: According to Prowse, the dynamics of the music industry have undergone significant transformations, especially in recent times. He highlights the shift from the traditional model of getting signed by a major label to the rise of independent artists. The career musician emphasised that the allure of a record deal has changed, with the 360-degree deals being less appealing in this era.
In the past, being signed meant exposure on television and national radio, opening doors for new artists. However, Prowse notes that the power of radio play has diminished in the current era. Despite getting airtime on reputable channels like Radio 6, the impact on record sales is not as profound as it once was. Prowse acknowledges the ceiling that independent artists face in the industry today, but he prefers the current landscape, highlighting the effectiveness of platforms like YouTube in reaching a broader audience.
The Importance of Tenacity in the Face of Challenges: Prowse's journey has been marked by both successes and challenges. Reflecting on his experience, he emphasises the importance of tenacity. When faced with setbacks in his career, he always persisted, recognising that the music industry can be one hell of a rollercoaster ride.
One of the most evident examples of this tenacity and flexibility in thinking to preserve success in the ever changing industry is Prowse’s change in mindset from label to small business.
Embracing Independence: the Shift from Label to Cottage Industry: In the evolving paradigm of the music industry, Ian Prowse underwent a transformative journey from being under the umbrella of a major label to becoming a self-sustained cottage industry. Reflecting on the changing dynamics, Prowse emphasised the drawbacks of traditional record deals, especially the all-encompassing 360-degree agreements that relinquish not only creative control but also a significant share of an artist's future endeavours. Advising emerging musicians against such deals, Prowse advocates for the autonomy that comes with operating as an independent artist. His transition to a cottage industry model underscores the rise of alternative pathways for musicians to thrive in the digital age. By leveraging platforms like YouTube and embracing a DIY approach, Prowse found a renewed sense of freedom, allowing him to release music on his terms, connect directly with his audience, and maintain artistic integrity in an industry that continually undergoes seismic shifts. This move towards independence not only marked a pragmatic response to industry changes but also highlighted Prowse's commitment to staying true to his craft outside the constraints of a conventional record label.
Finding Authenticity and Musical Identity: Prowse's authenticity as an artist shines through in his commitment to genuine songwriting. He believes in staying true to oneself and avoiding the temptation to chase trends. Drawing inspiration from influential artists like The Waterboys and Bruce Springsteen, Prowse found his musical identity. The pivotal moment came when he discovered the Celtic soul in Fisherman's Blues, leading to a profound shift in his songwriting style.
This strong emphasis in songwriting itself is seen in his work in the community as well. At the Monday Club, the Cavern’s weekly open mic and a venture Prowse is deeply proud of, authenticity is paramount. The only originals/no covers rule is a very deliberate choice of Prowse’s to create a space where artists can showcase their original, sincere creations. Prowse acknowledges the nervous energy present among performers at the Monday Club, seeing it as a sign of the seriousness with which they approach their craft.
‘People are sharing a part of their soul up here,’ he will often paraphrase, encouraging the audience to be kind and supportive. He further expresses that no matter if the performer is coming from playing at the foot of their bed, or has made music their career, this sort of self expression can be terrifying to share so openly to a crowd.
Prowse is well aware of this as his music often delves into themes of personal heartbreak and death. However, he approaches these subjects with a perspective that transcends melancholy. He believes that music has the power to celebrate lives and create lasting connections. For example, in songs like "Here I Lie," he explores the idea of music bridging the gap between the living and the departed, showcasing the profound impact melodies and lyrics can have on the human experience.
Ian Prowse's journey through the music industry serves as a testament to the enduring power of songwriting and the importance of authenticity in an ever-changing landscape. Aspiring musicians can draw inspiration from his tenacity, commitment to genuine expression, and unwavering belief in the transformative potential of music. In an era where trends may come and go, Prowse stands as a beacon of musical authenticity, urging artists to stay true to their craft and embrace the timeless allure of heartfelt songwriting.
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